Why Fresh Flour Makes All the Difference

Flour may look simple, but it’s far from boring. Freshly milled flour has a liveliness that fades over time — just like coffee beans or spices. That freshness brings more flavor, better rise, and a richer aroma to your baked goods.

Using fresh flour also means you’re getting more of the natural oils and nutrients that are lost when flour sits on a shelf for months. The result? Bread with more depth of flavor and cakes that taste like they came straight from your grandmother’s oven.

So next time you restock, consider sourcing your flour from a supplier who cares about freshness. Your recipes — and your customers — will thank you.